解析非营利组织品牌传播

Analysis of Brand Communication of Nonprofit Organization

对于国内迅猛发展的非营利组织而言,非营利行业品牌发展的滞后成为当前的紧迫课题。结合我国公益组织品牌传播的现状以及深度挖掘品牌传播对公益组织发展的重要性,运用多渠道提升传播能力以募集更多的公益服务资源、促进组织自身的品牌化建设等方面来提升非营利组织的传播能力。

For the rapid development of the domestic non-profit organization, the lag of the brand development of the non-profit industry has become an urgent issue. Combined with the current situation of the public welfare organization brand communication,deeply excavates the importance of brand communication for public organization development, uses a variety of channels to enhance the communication ability to raise public service resources, and promotes the brand building of the non-profit organization.