期刊文献+

论企业的营销策略——以星巴克咖啡为例

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摘要 随着世界经济的发展,人们的消费水平和消费层次也相应提高。如今,消费者需要的不仅是产品或者服务,更需要通过对产品和服务的消费来获得享受和愉悦。本文以星巴克咖啡为例,从消费者心里出发,分析了星巴克的独特营销定位策略,并从中得到启示。
作者 于涵
机构地区 河北经贸大学
出处 《中国证券期货》 2013年第7X期122-122,共1页 Securities & Futures of China
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