基于感性消费心理的博物馆文化创意产品研发

On the R & D of Museum Cultural Creative Products Based on Perceptual Consumption Psychology

博物馆文创产品有别于其他类型商品之处在于多数消费者是来博物馆参观的观众,他们在博物馆里的购置行为多属于偏感性需求的文化消费。文章在简述博物馆文创产品发展历程的基础上,对观众感性需求消费心理及不同消费群体进行了分析,进而提出了博物馆文创产品研发应把握的要点,以期共同推动博物馆文创产业的发展。

Museum cultural creative products differ from other types of goods because the majority of consumers are visitors in the museum.Their shopping behaviors in museums are more inclined to the cultural consumptions of perceptual demand.The paper illustrates the development of museum cultural creative products,analyzes the visitors’consuming psychological characteristics and emotional needs of different ages,and proposes the key points of developing the products so as to promote cultural creative industries in the museums.