企业雇主价值主张的构建与应用:基于S公司的案例研究

Construction and Application of Employer Value Proposition in Enterprise:A Case Study of S Company

雇主价值主张(EVP)指的是在组织中对员工与应聘者具有吸引力的各种要素,是树立雇主品牌和提高企业吸引力和竞争力的关键。然而目前针对EVP的相关研究相对较少,因此本文选取国内一家高新技术企业进行案例研究,基于EVP的相关理论,通过定性研究方法 ,构建包含工作特征、工作环境、雇主声望和薪酬福利维度的EVP模型,并将其应用于案例企业的校园招聘中,探讨其对企业、应聘者及潜在应聘者的影响。研究结果发现,基于EVP的校园招聘能够有效提升企业的雇主品牌、雇主吸引力和招聘有效性,同时提升应聘者及潜在应聘者的个人-组织匹配感和求职行为,最终提升校园招聘为组织输送人才的成功率,从而促进组织的快速发展。

Employer Value Proposition (EVP) refers to the various elements attractive to employees and candidates in an organization, which helps to build an employer brand and enhances the attractiveness and competitiveness of the company. However, there are relatively few related researches on EVP. Therefore, this research selected a domestic high-tech enterprise to conduct a case study. Based on theories concerning EVP, we employed a qualitative research method to construct an EVP model including 4 dimensions(job characteristics, work environment, employer reputation and compensation and benefits). We applied it to campus recruitment and explored its impact on the company, candidates and potential candidates. The ?ndings revealed that this model could enhance the ?rm’s employer brand, employer attraction and recruitment effectiveness, positively predicted candidates’ and potential candidates’ person-organization ?t and job-seeking behaviors, ultimately improved the success rate of campus recruitment and promoted the rapid development of the organization.