《电子商务法》对知识产权法的影响

The Impact of E-commerce Law on Intellectual Property Law

《电子商务法》是一部综合性法律,其中散见于该法第一章、第二章及第四章的诸多条款,赋予平台经营者保护知识产权的积极义务、核验保存提供交易信息的义务,明确了标记自营业务的责任,亦明确了竞价排名的性质,建立了较为完善的"避风港"规则,基本达成了各利益相关方的利益平衡,将对当前涉及电子商务的知识产权司法保护产生重大影响。《电子商务法》的相关法律规则,对当前知识产权特别法未予明确的问题进行了具体规定,并与其他法律互相配合,成为知识产权权利人发起侵权诉讼的请求权基础,也成为法院裁判案件的法律依据。

The E-commerce Law may generate substantial impact on Intellectual Property Law enforcement in China. First, the law stipulates positive obligations for the platform to protect intellectual property rights. Second, the law requires platforms to undertake obligations to verify, store and provide transaction information. Third, the law specifies that the platform will take liability for products or services for sale if they are labeled proprietary trading. Fourth, the law makes clear that keywords bidding rank of internet search engine is a kind of commercial advertisement. Last, the law builds an improved 'safe harbor' rule which strikes a balance between stakeholders in e-commerce industry. The E-commerce Law, on the one hand,touches upon issues not clearly defined by the Intellectual Property Law, on the other hand, works together with other laws to function as the basis for IP right holders to file claims. The intellectual property rules of the E-commerce law will also play a big role in the adjudication of intellectual property cases involving electronic commerce.