关于克服网络传播对国家形象塑造产生消极影响的策略探析

Strategy of Overcoming the Negative Impact of Network Communication on Shaping the Image of the Country

作为国家软实力的一部分,国家形象对于提升一国的国际地位、掌握在国际事务中的主动权,具有重要的意义。同时,作为新媒体的代表,互联网等网络传播方式已被广泛接受和应用,影响力巨大。文章以网络传播对国家形象塑造产生的消极影响为出发点,从网络传播的特点入手,总结其对国家形象塑造产生消极影响的原因,提出解决策略,为其能够更好地在国家形象塑造方面发挥作用提供可供参考的意见和建议。

As part of the national soft power,the national image is of great significance in enhancing a country's position in the international community,and in grasping the initiative in international affairs.At the same time, Internet,as a representative of the new media,has been widely accepted and applied.This article takes the negative impact of network communication on shaping the image of the country as a starting point.From the characteristics of network communication,it summarizes the reason and puts forward solutions provide references and recommendations for better shaping the image of our country.