“虎吃人头”:清末民初“仁丹”与“人丹”之争

“Tiger Eat the Head”:The Struggle between the JINTAN and the ZUNGTAN in the Late Qing and the Early Republic

清末民初中日医药行业领域竞争中,以中国"龙虎人丹"和日本"翘胡子仁丹"为典型案例,二者长达数十年的商标争讼更是突出。日本仁丹在华销售以国货运动为转折点急剧滑坡,相反中国人丹一方面树立国货的形象,另一方面效仿日本仁丹的市场路线,充分运用广告营销来扩展市场,同时运用法律来争取商标保护,在产品质量方面有其独到之处,最终成功的占领市场。这场"虎吃人头"的竞争成为中国国货新药界的成功案例,同时也是国家力量在医药领域的展示。

The competition in the field of pharmaceutical industry in the late Qing and the early Republic between China and Japan, with the JINTAN and ZUNGTAN as a typical case, whose trademark dispute lasted for two decades is very notable. JINTAN encountered a sharp landslide in Chinese domestic market due to the nationalproduct movement. By contrast ZUNGTAN on one hand set up the Chinese image, on the other hand imitate the JINTAN market route, making full use of ads to expand the market, using the law to fight for trademark protection.As a result, ZUNGTAN played a dominate role in the domestic market. The 'Tiger eat the head' competition become not only the success case in Chinese domestic new medicine but also a display of state power in the medical field.