互联网上的自我暴露行为的三种类型——以新浪微博和相亲网站为调查对象

Three Types of Self-exposure Behaviors on the Internet——Using Sina Weibo and Dating Sites as Research Object

以互联网为调查工具,运用质性研究方法对微博用户进行私信访谈、与相亲网站注册用户互通邮件、以及对明星的微博进行文本分析探讨相亲网站特殊的机制设计,对人们在互联网这一特殊平台中的自我暴露行为进行剖析和解释,调研结果发现,互联网上的自我暴露行为大致分为自我满足型、社会资本型和策略型三种类型。

In this investigation,the Internet is used as a survey tool,and the method of qualitative research is applied to chat with weibo users,mail with registered members on dating sites,discuss the specific mechanism design of dating sites as well as analyzing the weibo of stars. This survey tries to study and explain the self-exposure behaviors of people on the Internet. It finds that the self-exposure behaviors on the Internet can be generally divided into three types,namely,the type of self-satisfaction,the type of social-capital and the type of strategy.