文化科技视角下开封历史文化资源的开发:模式与路径

The Exploitation of Historical and Cultural Resources in Kaifeng from the Perspective of Cultural Technology:Pattern and Path

借助于互联网技术、数字技术、多媒体技术等先进文化科技手段,开封加强了历史文化资源保护,提升了传统文化产品,打造了多种特色的数字文化产品、实景演艺项目,改善了文化市场营销和消费体验,也形成了文化转化型、科技主导型、传播增强型三种基本模式。但当前开封历史文化资源开发的文化科技应用也存在一些问题,有必要通过一些创新路径继续推动历史文化资源的开发,以文化科技进一步彰显"大宋文化"品牌魅力。

With the help of the Internet technology,digital technology,multimedia technology and other advanced technology,Kaifeng City has strengthened the protection of historical and cultural resources,enhanced the development of traditional culture products,created a variety of digital cultural products and real entertainment projects,and improved the culture marketing and consumer experience.The city has also formed three basic patterns which include the culture-transformation orientated model,the technology orientated model,and the communication orientated model.However,there are some problems in the application of culture technology.For Kaifeng City,it is necessary to continuously promote the exploitation of historical and cultural resources by means of innovative manners,and to further highlight the brand attractiveness of 'the culture of the Song Dynasty' through culture technology.