从脱粉现象透视粉丝参与式造星及其弊端——以鹿晗公开恋情为例

Research on Fans Participatory Star-making Mode and Its Disadvantages from the Phenomenon of Unfollowing——Take Lu Han's Publicization of his Relationship as an Example

社交媒体的发展使大众娱乐的造星模式发生了重大的变化,从以前的大众传媒造星,转变到如今粉丝通过社交媒体参与造星。文章以鹿晗公开恋情为例,从参与式文化的角度切入,透过娱乐圈偶像明星"脱粉"现象分析了粉丝通过社交媒体在行动上参与造星、通过心理投射在精神上参与造星的过程以及粉丝参与式造星模式的弊端,并对当前的造星模式提出了思考。

The development of social media has greatly changed the star-making mode,which has shifted from the means of mess media in the past to the mode of fans ' participation in star-making through social media.From the perspective of participatory culture,taking Lu Han's publicization of his relationship with Guan Xiaotong as an example,and from the phenomenon of fans' unfollowing,this paper intends to explore the mode of fans participatory in star-making by means of social media,the process of their spiritual participation by psychological projection,and the disadvantages of this mode. In the end,the author puts forward her own thoughts on the current star-making mode.