《开讲啦》热播的传播学解读

On the Popularization of the TV Program Voice from the Perspective of Media Studies

CCTV综合频道于2012年初秋播映的中国首档青年电视公开课节目《开讲啦》一经面世,就以耳目一新的传播范式和震撼灵魂的演讲内容拥有了大批拥趸。这个深夜播出的原创节目能在时下竞争激烈的电视节目中脱颖而出,其背后的原因值得深究。本文试图从传播环境、传播平台、传播方式等方面对《开讲啦》进行分析,探索在电视节目同质化发展、竞争激烈的形势下,此类节目的可持续发展之路。

The program Voice on Channel Comprehensive of CCTV began to broadcast in the early autumn of 2012 as the first open TV class for young audiences at home. Its original mode of transmission and its impressive public speeches have attracted a large number of advocates. The reason for its success deserves careful study. The paper analyzes this program in terms of broadcasting environment,broadcasting platform and broadcasting form so as to explore a sustainable avenue for the development of TV programs under a fierce competition.