论“互联网+”环境下商标近似标准的认定

Theory of “Internet+” Trademark Approximation to the Environmental Standards

商标近似侵权的判断标准模糊,导致"互联网+"模式下商标纠纷有增多的趋势。通过统计近年来网络商标侵权案件数量,分析其中的典型案例,发现《商标法》第五十七条第二款仍存完善空间。抽象的商标近似判断标准导致纠纷解决困难,重视驰名商标保护的倾向错失了法律保护普遍性的要求,造成混淆的标准不清增加了当事人举证难度。对此,相关法条的改善可以遵循以下路径:突出体现商标法的本质目的;保障适用对象的普遍性;细化造成混淆证据的规定,明晰传统互联网产业与"互联网+"产品的区别。通过细化判断商标近似侵权的标准,为新兴的市场中自由、公平竞争氛围的营造提供较为完善的制度保障。

The ambiguous measures of trademark infringement judgment standard result in increasing Internet + mode trademark disputes. For example,trademark approximate criterions are too abstract to solve difficult cases. Besides,attaching great importance to the protection of well-known trademark will also miss the general legal protection requirements. All these situations may increase the difficulty of proof by the parties. Through an analysis of some typical trademark infringement cases in recent years,we find that there is still room for improvement in the provisions of paragraph( 2) of article 57 of the Trademark Law. Concretely speaking,1) the essence of the trademark law should be fully embodied; 2) the universality of the protection of the trademark law should be guaranteed; 3)confusing items should be refined; 4) the difference between the traditional internet mode and the Internet + mode should be clarified.