媒体融合背景下纸质出版发展路径探析

On the Development of Paper Publishing under the Background of Media Convergence

媒体融合背景下,与新兴出版的融合发展是纸质出版的生存之道。纸质出版可以借助新媒体资源,通过实现内容创新、提升收藏价值、利用技术力量、加强营销融合、进行IP开发等路径,提升自我传播力和竞争力,实现自身的可持续发展。

Under the background of media convergence,the integration with new media publishing is the key to the development of paper publishing. With the help of new media resources,paper publishing could improve its transmissibility and competitiveness and realize a sustainable development by promoting content innovation,enhancing collection value,utilizing technical strength,reinforcing marketing integration,conducting IP development,etc.