“互联网+”时代电视媒体的危机思考

TV Media's Crisis in the “Internet + ”Era

2015年"互联网+"提升为国家战略,中国的电视媒体也进入了一个全新的发展阶段。本文立足于"互联网+"时代背景,对中国电视媒体的危机进行分析梳理,以期从理论层面帮助中国电视媒体在互联网时代更好的抓住机遇,实现转型升级,在未来媒体竞争中占据优势,博得属于电视的新的生存空间。

With the idea of 'Internet + 'promoted to a national strategy,China television media has entered a new stage of development. Starting with an analysis of this background,this article talks about Chinese television media crisis in order to theoretically help the TV media seize the opportunity in the Internet age,realize the transformation and upgrading,hold advantage in the future and win a new living space for TV media development.