基于生态理念的食用菌产品包装设计研究

Research on Packaging Design of Agricultural Mushroom Products Based on Ecological Concept

包装作为商品的主要组成部分,在近年来,被夸大了商业成分。越来越多的消费者发现包装宣传与商品实质并不一致。基于生态理念,研究食用菌产品的包装设计,既保证包装材料延长食用菌产品的鲜度,也要将食用菌产品的优势和特质传递给消费者,消费者可从包装上获取明确的信息。首先对生态理念下食品包装设计的内容和内涵进行阐述。进而对现在市场中食用菌产品的包装现状进行研究。根据现状问题,分别提出相应对策。

Packaging, as the main component of commodities, has been exaggerated in recent years. More and more consumers find that packaging publicity is inconsistent with the essence of goods. Based on the ecological concept, this paper will study the packaging design of agricultural mushroom products, not only to ensure that packaging materials extend the freshness of agricultural mushroom products, but also to pass the advantages and characteristics of agricultural mushroom products to consumers, consumers can obtain clear information from packaging. Firstly, the content and connotation of food packaging design under the ecological concept are elaborated. Then the packaging status of agricultural mushroom products in the current market was studied. According to the current situation, the corresponding countermeasures are put forward.