荷兰咖啡企业绿色生产和消费实施研究

Green production and consumption investigation of Holland coffee enterprises

面对不断恶化的生态环境和不断枯竭的自然资源,绿色生产和消费已在世界范围内被很多公司接受并采纳。在许多发达国家,经济利益的最大化已不再是企业发展的唯一目标,肩负起正当的社会责任和树立良好的企业形象成为保证企业长久良性发展的重要因素。以荷兰Peeze咖啡公司为研究对象,分析了其在产品生产和消费过程中,所推行的一系列减小环境影响的举措,并甄别薄弱环节,对绿色生产和消费提出了进一步深化的建议。Peeze公司的实例说明,绿色生产和消费理念可以在公司层面上得到深层次、多方位的施行。

Green production and consumption have been adopted by many enterprises in the world due to the degrading environment and decreasing natural resources. In many developed countries, economic profit is no long the only goal, social responsibility and positive corporate image have become crucial factors, ensuring positive development of enterprises. This article takes Peeze company as an example, and analyses its environmental performance from production chain to consumption side. Meanwhile, further suggestion is provided after screening weak point in the name of green production and consumption. The example of Peeze company shows that the concept of green production and consumption can be carried out at the company level.