通信产品标准竞争中的企业联盟动因分析

Mechanism study on enterprise alliance for telecommunication standard competition

在通信标准制定和竞争过程中 ,通信厂商往往会形成企业联盟以支持某种标准 ,联盟的动因在于通过网络效应使所支持标准的相关安装基础的价值最大化 ,以减少用户标准选择中的预计风险值和不确定性 ,从而突破该技术标准的采用壁垒 ,影响潜在用户的使用决策过程 ,联盟往往会通过一种半开放的结构来达到确立技术标准和有效市场渗透的目标。

In the process of the establishment and competition of telecommunication standards, the manufacturers try to form the enterprise alliance to support some standard. The paper analyzes the logic of such standardization alliance with the theory framework of network externality and the relative case study. The analysis of the effect on decision making of telecommunication equipment users is also made.