权变与规范:网络集群行为的实践图景——以杨元元事件为例

“Contingency-norm”strategy on the process of Network Collective Behavior:—Take Yang Yuanyuan event as example

本文在回顾文献的基础上,认为以往关于网络行为研究过多地基于'应然—实然'关系逻辑。文章选取各种网络事件中一个案例(杨元元事件)作为分析引子,采用'过程—事件'分析视角,动态化地集中关注网络集群行为的过程。通过研究发现,网络集群行为展现了元事件世界、想象世界、信息流世界、再认知世界这四个世界的互动过程。互动机制是基于赋权、去权和权宜性表达下的权变策略,以及基于索引性表达、反思性监控和建立认知共同体下的规范策略。同时,在这种'权变—规范'图景下,体现了从情感行动向价值合理性行动的流变过程。

This article focused on network collective behavior process.The author reviewed some researches about network behavior;argued that most of previous studies of network behavior based on“ought-is”logic.This study examined a network case(Yang Yuanyuan event)with“process-event”analysis perspective.Results indicated that the process of network collective behavior showed interaction of four worlds:meta,imagined,information flow,re-cognitive.The interaction mechanism was not only“contingency strategy”which showed empowerment,disempowerment and expedience,but also“normative strategy”which registered as indexity,reflexivity and cognitive community.Under the“contingency-norm”strategy,network collective behavior process changed from emotional action to value rational action.