女性粉丝社群中的等级秩序与集体无意识——东方神起网络粉丝群个案研究

Hierarchy and Collective Unconsciousness in Cyber Community—A Case Study of the Online Fandom of TVXQ

本文选取目前国内最受女性欢迎的娱乐明星之一——韩国东方神起组合的粉丝网络社群为个案,采用网络民族志的方式(包括线上参与式观察、深度访谈以及来信征募分析等),对这一网络社群作研究与分析。研究发现,网络空间的匿名性并未能消除现实加诸于我们身上的那些社会标记,消除等级:在中国'仙后'的内部,等级秩序依然相当明显。来自不同人群的消息,在粉丝社群内部将获得不同的威望;除却森严的等级秩序,在这些社群内部的日常互动当中,也时时体现着一些与网络社群的'自由'精神相悖的、中国式的集体无意识。其中最明显的,便是'官本位'的特权意识,'以和为贵'的中庸之道,以及集体主义(包括'国家荣誉至上')的意识形态。

This research is based on a case study about the online fandom of TVXQ,a Korean band which is one of the most popular stars among Chinese women.It consists of an online ethnography,where online participatory observation,in-depth interview and recruiting for self-interpretation are applied.This research argues:anonymity of the cyberspace does not erase the social labels on us,nor does it eliminate the social hierarchy.Among the Chinese CASSIOPEIA,there is a distinguished hierarchy.That is,different level of authority is attributed to messages from different groups of members.In addition,the Chinese collective unconsciousness,which is against the liberal value of cyberspace,is haunting in this online fandom.The official-oriented privilege,conflict avoidance,and the ideology of collectivism are three of the most obvious.