社交网站的话题关注与网络集群研究——以人人网为例

SNS's Topics and Online Collectives—Renren.com as a case

本研究围绕当下发展迅速的社交网站(SNS)中的网络集群现象进行研究,以人人网中的公共论坛为对象采,用内容分析方法进行数据的定量统计和分析。本文由此探讨社交网站中网络集群本身的特点,并且将话题关注与网络集群联系起来考察,分析出社交网站中的话题类型及关注程度、网络集群内部表达机制的相关特点等问题,总结了当下社交网站网络集群表达的优点和存在的问题,最后针对性地给出了相关完善建议。

The thesis studies the booming social network service(SNS)in China with bulletin boards in Renren.com as an example.It probes into characteristics of collectives in SNS by quantitative research methods.The article also discusses patterns of hot topics and characteristics of expression in online collectives.It summarizes merits and drawbacks of expression of online collectives in SNS and provides some suggestions.