摘要
本研究主要围绕大陆对台传播网站中所塑造的大陆形象进行研究,以中国台湾网为研究对象,用内容分析方法进行数据的定量统计和分析。本文由此探讨大陆对台传播网站中所塑造大陆形象的特点,对将其所发布的时事内容进行分类统计并交叉分析,以此来分析构成大陆形象的各个节点内容的相关特点等,总结了当下大陆对台传播网站所存在的一些问题,并针对性地给出相关完善建议。
Adopting the content analysis,this paper researches the image of China's Mainland built in the Chinese propaganda websites by focusing on China-Taiwan website as the research target.In order to thoroughly analyze the characteristics of the image,this study respectively collects statistics of the contents in this website.A summary of existing problems in the propaganda websites is drawn after the discussion about detailed characteristics of the components of that image.In the end,Suggestions on how to improve the websites are provided.
出处
《中国网络传播研究》
2011年第1期235-243,共9页
China Computer-Mediated Communication Studies
关键词
大陆形象
对台传播
内容分析
image of China's Mainland
Taiwan
communication
content analysis
