大数据与新闻传播领域的研究进路

The Research Process of Big Data in Journalistic Field

随着大数据时代的来临,大数据已然成为各个学科的研究热点,新闻传播领域的学者们也已积极动作,展开了很多相关研究。本文通过对2013年一年来近20份研究成果的分析,对学者们的研究所得进行了梳理和总结,也试图从传媒行业的机遇与挑战、新闻生产的数据化时代、舆情研究的转向、新闻传播教育的变革以及大数据热之下的冷思考五个方面对大数据时代新闻传播的研究进路进行进一步的厘清。

With the big data era’s arriving,big data has become a controversial issue in various subjects.Scholars in the field of journalism and communication have actively launched a great deal of related research.Base on the analysis of 20 papers in 2013,this paper organizes and summaries all of the study conclusions.It tries to clarify research approaches of journalism and communication in big data era further from the following five aspects:the opportunity and challenge of the media industry,the digital era of news production,the transformation of public opinion research,the education reform of journalism and communication and the reasonable thinking under the popularity of big data.