创业平台、创业者与消费者价值共创过程模型:以小米为例

Value Co-creation Process Model among Entrepreneurial Platform,Entrepreneurs and Customers:A Case Study of Xiaomi Entrepreneurial Platform

相较于传统孵化器,创业平台孵化成果显著。为何创业平台取得如此突出的孵化成效?本文运用扎根理论编码的案例研究方法,选取小米创业平台为研究对象,从价值共创视角对其进行了深入探究。研究发现:创业平台、创业者与消费者价值共创过程模型可分为"价值共识-价值共享-价值共生-价值共赢"四个阶段:创业平台、创业者与消费者通过"交流"促进"资源识别"实现"价值共识";通过"交换"形成"资源获取"实现"价值共享";通过"交互"构成"资源利用"实现"价值共生";通过"交融"达成"资源转化"实现"价值共赢"。研究化解了孵化器文献中有关资源有效性的悖论,丰富了价值共创理论内涵,扩展了价值共创和孵化器的理论边界。研究说明了高效的孵化成效与创业平台、创业者和消费者的互动参与密不可分,本文结论对于提升互联网情境下的创业平台孵化成效有重要实践意义。

Compared with the traditional incubator,the incubation performance of entrepreneurial platform is outstanding.To explore why entrepreneurial platform can perform so well,this paper uses an exploratory case study method and selects Xiaomi,an entrepreneurial platform,as the research object to study from the perspective of value-creation.The study finds that:the value co-creation process model among entrepreneurial platform,entrepreneurs and customers can be divided into four stages:the value of consensus,the value of sharing,the value of symbiosis and the value of a win-win situation:‘communicating’helps them to get‘resource identification’and promote the value of consensus;‘exchanging’helps them to reach‘resource acquisition’and advance the value of sharing;‘interacting’helps them to get‘resource utilization’and achieve the value of consensus,‘blending’helps them to obtain‘resource transformation’and perform the value of a win-win situation.The research solves the paradox of the effectiveness of resources in the incubator literature,enriches the connotation of value creation theory and extends the theoretical boundary of value creation and incubation.The study reveals that the significant performance of incubator is deeply related to the participation of entrepreneurial platform,entrepreneurs and customers.The research is notably significant for entrepreneurial platform to improve performance in theoretical and practical respects in the Internet environment.