基于价值传递的平台企业生态位测度研究——以电子商务行业为例

Research on the Niche Evaluation of Platform Enterprises Based on Value Delivery——Taking the E-commerce Industry as an Example

本文基于生态学的态势理论,结合平台企业的属性特征遴选生态位指标,构建平台企业生态位影响因素评价模型,运用熵值法确定指标权重,运用突变级数法计算生态位综合指数,并选取五家电商平台上市企业进行应用研究。研究表明:将平台企业的中介传递功能加入到指标体系中,能够更为准确客观地评价平台企业以及企业之间的竞争;通过对13个指标的权重分析,可以看出价值传递能力、用户规模以及技术创新能力对平台企业的发展更为重要,明确了五家平台企业的竞争格局以及它们未来的发展趋势,并给予适当建议。

Based on ecological theories,this paper builds a platform enterprise niche factors theoretical model with the characteristics of the platform enterprises.We determine the index weight with entropy and calculate the niche composite index through the method of catastrophe progression,and select five listed platform firms for application research.Research shows:platform enterprises and the competition among them can be evaluated more accurately and objectively by putting the value delivery junction into the index system.Through the analysis of the weight of 13 indicators,we can see that the value transfer ability,the user scale and the technological innovation ability are more important for the platform enterprise development.Finally,this paper clarifies the competitive landscape of five platform enterprises and their future development trends,and gives appropriate advices.