从离散到汇聚:基于批判实在论与多重范式视角的商业模式研究框架

From Divergent to Convergent: A Business Model Study Framework Based on the Critical Realism and Multi-paradigm Perspective

为解决商业模式研究的碎片化现象和零散的视角等问题,学者们展开了各种对现有研究成果进行整合的工作。这些工作都在其自身的研究目的与范畴下取得了有价值的成果,但也面对一个挑战,即如何寻找一个元层级的整合框架,以把各个不同的主题、要素或维度整合起来。本研究以批判实在论作为元理论,基于多重范式的思想对商业模式研究中的四种视角——现象视角、活动视角、认知视角和行动视角——进行整合,构建了一个更为系统、包容的商业模式研究框架。进一步,提出了基于这一框架的一种新的商业模式研究路径,以促进商业模式研究领域从离散转向汇聚的发展。

Research work aiming to integrate previous fragmental findings and diverging views on business model reveal many valuable and interesting results which are proposed on various theory frameworks and for different purposes.A challenge such research studies face is to find a meta-level anchor theory framework,based on which dimensions,elements and themes are integrated.Taking critical realism as meta-theory,this paper proposes a more comprehensive research framework based on multi-paradigm perspective by integrating four distinct research views,i.e.phenomenon view,activity view,cognition view,and action view.Furthermore,this paper discusses the application of this framework on how to facilitate the development of research work about business model from divergent to convergent.