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从众心理与消费行为关系 被引量:4

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摘要 谈及从众心理,生活中随处可见。本文从普遍意义上的从众行为出发探讨从众行为的利弊、影响因素等,详细剖析从众心理与消费者行为的关系。
作者 封梨梨
出处 《中外企业家》 2013年第3S期214-214,共1页 Chinese and Foreign Entrepreneurs
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