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浅谈银行业错位竞争

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摘要 众所周知的是,银行业错位竞争的源头在银行决策者所做出的经营决策与国家政策管理机制的设计上。面对银行产品种类的同质化以及营销手段雷同现象,错位竞争无疑成为银行界需要深入思考和实施的有力手段。本文将从多角度对银行业的错位竞争问题进行分析,希望对此方面的研究提供一些帮助。
作者 韩立新
出处 《中外企业家》 2013年第3Z期36-36,共1页 Chinese and Foreign Entrepreneurs
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