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企业售后服务的策略研究

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摘要 售后服务作为企业产品的一部分,对于提高企业的信誉,提高产品市场占有率,提高销售工作的效率和效益有着非同寻常的意义。通过研究发现,当前很多企业售后服务方面还存在着自主观念落后、战略意识薄弱、服务人员能力欠缺和服务体系不够完善等问题。解决这些问题的途径在于:加强售后服务的差异化、专业化、标准化和品牌化建设,提升企业的售后服务水平。
作者 石丽花
机构地区 周口师范学院
出处 《中外企业家》 2014年第10Z期73-73,共1页 Chinese and Foreign Entrepreneurs
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