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原产国效应梳理以及未来展望

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摘要 原产国效应自提出以来一直是西方营销学界长期研究的热点,本文将营销原产国效应的因素划分为三个维度,分别是:国家形象及声誉、消费者个人价值观、消费者知识与经验,在此基础上梳理相关研究成果,并提出未来的研究方向。
机构地区 辽宁大学
出处 《中外企业家》 2015年第6Z期3-5,共3页 Chinese and Foreign Entrepreneurs
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