8Steiner R.L,The Nature and Benefits of National Brand/Private Label Competition, Review of Industrial Organization, 2004.24 ( 2 ) : 105 - 127.
9Sinha I., Batra R., The Effect of Consumer Price Consciousness on Private Label Purchase, International Journal of Rasearch in Marketing, 1999.16(3) :237 - 252.
10Garretson J., Fisher D. and Burton S, Antecedents of Private Label Attitude and National Brand Promotion Attitude: Similarities and Differences, Journal of Retailing, 2002.78(2) :91 - 99.