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基于心理现象作用下的互联网冲动性消费研究

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摘要 随着大众收入水平的不断提高,越来越多的消费行为逐渐变得感性,而冲动性消费就是感性消费的集中体现。从某种程度上看,这是消费者在非理性情况下进行的购物行为。究其原因,这是消费者的心理现象所造成的。为此,基于心理现象的作用下,逐步探讨互联网时代下的冲动性消费,以更好地加强对消费者冲动性消费的研究。
作者 侯姗姗
出处 《中外企业家》 2016年第3Z期44-,共1页 Chinese and Foreign Entrepreneurs
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