摘要
开拓海外市场并非易事,更何况各个国家都有不同的国情和消费特点,流通渠道更是有别。从业34年的美国行业专家Lutz Muller日前就在玩具特刊《TOYSup》上撰文,介绍了全球12个国家的玩具市场销售格局、营商环境和主要代理商访谈等。小编摘选精华内容,相信能给企业开拓国际市场有所借鉴。
Twelve countries were picked because they best demonstrate the complexities a toy manufacturer faces when venturing outside his home turf. They cover the major markets and represent major challenges proving the adage that there is no free lunch.
出处
《中外玩具制造》
2019年第4期73-76,11,共5页
Toy Industry
