中外企业营销比较研究

Comparative Study about Enterprise's Marketing Management between China and Other Countries

目前,西方发达国家已经实现了经济的高度社会化、市场化、现代化,市场商品的极大丰富和高质量化为企业市场营销的运作提供了充分的物质基础和前提。我国企业的营销管理的运作水平与运用程度与发达国家相比,在经济环境、文化环境、社会环境、营销观念等方面都存在较大差距。我国企业的营销策略和手段还相对落后,对西方理论界先后提出的一些营销策略还未能借鉴和吸收。

At present,western developed countries have made high economy socialization marketability,modernization.The abundance and high quality of commodity market provide abundant material bases and prerequisites for enterprise's marketing management.There are greater distance in the economy environment,cultural environment,social environment between developed countries and China in operation level and degree of enterprise's marketing management.Our enterprise's marketing method and tactics are relatively behind,the new marketing tactics advanced by the western countries are not still absorbed.