企业社会责任营销理念演变

The Evolution of Corporate Social Responsibility Marketing Concept

现代企业不再把追逐利润作为唯一目的,承担社会责任成为企业面临的新课题。论文通过文献研究,归纳梳理企业社会责任观念发展成为战略性营销理念的全过程。发现善因营销和共享价值是两种最新的营销理念,能有效提高品牌价值,增强企业核心竞争力。

The modern enterprise is no longer having an eye on the profit only,the social responsibility has become a new topic for enterprises. This article through the literature research,summarizes the whole process about the concept of corporate social responsibility developing into the process of strategic marketing, finds out the cause-related marketing and share value two marking new concepts,which can effectively enhance the brand value, enhance the core competitiveness of enterprises.