“品质市中”打响购物旅游品牌

“Quality Shizhong District” Brand of Tourism Shopping

外出旅游三件事不能少:一是看看看,二是吃吃吃,三是买买买。如果你来济南旅游,在赏遍一城山色、半城秀水后,不妨到'一市之央'的市中区,于旅游购物综合体内,从衣物首饰化妆品到吃喝玩乐一站式搞定;或是走进融汇济南老商埠、星工坊、JN150等各个特色街区,感受有趣又有料的休闲慢生活。市中区是济南的老城区,自百年前自主开埠起,就是商贾繁华之地。如今这个写满传奇和故事的地方在百年多的逐浪前行中,商业更加繁华,风景更加毓秀。据悉,旅游购物场所的数量和规模均在全省前列。特别是近年来,随着全域旅游发展的不断深化,为把“购物市中”打造成“品质市中”的子品牌,市中区高度重视购物旅游工作,打造区域性旅游商品品牌,着力挖掘和打造特色旅游商品,并通过旅游购物载体的建设,进一步规范旅游购物市场,优化旅游购物环境,为市民游客提供放心、舒心的旅游购物场所。水到渠成。今年2月,市中区被评为“山东省购物旅游示范城市”,成为全市首个获此殊荣的区县。这对于建设“国内知名省内一流品质之区”、丰富全域旅游的服务内涵,具有重要推动作用。同时,也解决了游客来济南“如何买、何处买”的问题,对提升市中区旅游业的综合消费水平具有重要意义。

In recent years,a growing number of tourism authorities and tourist attractions have integrated intelligent tourism into the construction of scenic spots,which becomes the driving force to promote tourism development.For instance,Jinan Shizhong District Tourism Bureau has spread the application of the high-tech VR/AR to satisfy the needs of citizens and tourists who yearn for a higher-level experience of tourism.Since 2018,Jinan Shizhong District Tourism Bureau has actively explored the"Internet+"development mode,and constantly improved the tourism identification system,striving to create a national tourism demonstration area,and boosting the high quality development of tourism.The public VR program has been applied to Xiemalu Street and Langmaoshan Mountain,which enables people to get a 360-degree view of the scenic spots with cellphone sweeping.