品牌赛事,产业“助推器”

Brand Competitions, Industrial “Boosters”

让数以万计的球迷走进球场,观看一场高水平的体育比赛,这就是职业赛事的魅力。闻名于世的欧洲足球五大联赛、NBA男子篮球职业联赛、世界四大网球公开赛等职业赛事,不仅打造了一个高水平的竞技舞台,而且通过有效的商业运营,实现了可观的经济价值。

The sports performance industry is an important part of the sports industry.The holding of sports competitions has great commercial value and a profound social influence,and is of great significance in promoting sports consumption and creating new drivers of economic growth.All sorts of sports competitions held in Shandong every year have greatly boosted the development of the sports industry.Among them,the most influential one was the Eleventh National Games.According to two data reports on the comprehensive economic effect analysis and the social benefit study published by the research groups of Shandong Univers i ty and the Shandong Academy of Social Sciences after the Eleventh National Games,the Eleventh National Games has become an“Accelerator”for socio-economic development in Shandong.