传播城市风采 展现城市魅力——“青春之岛·中国青岛”城市主题图片展在德国汉堡举行

“Island of Youth·Qingdao, China”city theme photo exhibition is held in Hamburg, Germany

6月2日至7日,青岛派出代表团先后赴以色列、德国,举办交流会、推介会、商务对话会等活动,广泛接触当地政界、科技、文化、旅游、工商企业界人士,推介'开放、现代、时尚、活力'的城市形象,推进与两国地方友好交流和务实合作,取得丰硕出访成果。在德国汉堡,青岛将'青春之岛·中国青岛'城市主题图片展开到德国汉堡历史博物馆,通过图片诠释青岛的城市魅力和发展风貌,引来颇多关注。

In Hamburg,Germany,Qingdao held a noteworthy city photo exhibition themed“Island of Youth?Qingdao,China”in the Museum of Hamburg History,showing its charm and development trajectory through photos.Meanwhile,good results have been realized in the overseas promotion activities:full media coverage has been given by domestic and foreign mainstream media;activity standard has been set“high”with the urban picture exhibition featuring precise site selection,refined content,high quality and strong influence;the promotion mode was innovative with the European business bus“Qingdao”setting off to create a mobile landscape and sustained the promotional effect.Much publicity has been given by multiple media with relevant information widely forwarded on WeChat and other social media,forming strong promotional momentum,drawing extensive attention,and enhancing the awareness and reputation of Qingdao as an international metropolis which is open for win-win cooperation with countries worldwide.