在技术服务中求发展——农机化技术服务市场开拓及服务战略

Developing in Technology Service——Market Exploitation and Service Tactic for Agricultural Mechanization Technology Service

从了解用户的潜在需求到明确需求、针对需求提供及时的服务、在服务的过程中以服务质量树立服务信誉、要为用户创造价值、创立正确的服务理念、制订服务规划、确立针对性的服务标准、要注意培养忠实的用户、服务质量评测等8个方面,阐述了农机化技术服务的市场开拓及服务的发展战略。

This paper expatiates on market exploitation and service tactic of agricultural mechanization technology service from 8 items as realizing latent and tangible demands of consumer, offering timely servings, building up service credit standing by service quality, creating value for consumer, building right service consideration, establishing pertinent standard, bringing up loyal consumer, evaluating service quality.