浅析中国会展旅游的现状及发展趋势

On the Current Situation and Development Trend of China MICE Tourism

会展活动往往伴随着旅游,把这个伴随会展活动而产生的旅游叫会展旅游,会展旅游是旅游产品的一种新兴方式,由于会展旅游的经济效益可观,因而吸引了许多相关企业的参与。会展旅游可以推动其他产业的发展,会展旅游也成为诸多会展及旅游专业人员的研究对象。

Convention and exhibition activities are often accompanied by tourism. Tourism accompanying exhibition activities is called mice tourism, which is one of tourism products’new ways. Because of the considerable economic benefits of convention and exhibition tourism, it attracts the participation of many enterprises. Mice tourism can promote the development of other industries, and it has become research object of many Mices and tourism professionals.