市场营销专业《连锁经营》课程教学的思考

Reflections on the Teaching of the Course of Chain Operation in Marketing Major

《连锁经营》作为市场营销专业的主要课程,要达到理想的教学效果,必须从合理选取教学内容、教学方法灵活多样、订单培养教学模式、完善考核制度、加强课外辅导、将创新创业教育融入教学体系六个方面入手。

'Chain operation'is the main course of marketing major. To achieve the ideal teaching effect,it must focus on the reasonable selection of teaching content,flexible teaching methods,order training teaching mode,perfect appraisal system,strengthening extracurricular counseling,and integrating innovation and entrepreneurship education into the teaching system.