浅谈五年制高职广告设计专业信息化教学——以宿迁经贸高职为例

On the Information- based Teaching of Five- year Higher Vocational Advertising Design Major——Taking Suqian Economic Vocational and Technical College for Example

现代信息技术的迅速发展正有力地促进职业教育的教学改革和发展,在职业学校广告设计专业教学中,信息化教学手段的应用对培养和提高学生的设计实践能力具有举足轻重的作用,总之信息化教学已是大势所趋。本文试从广告微信微学堂的设计创办,现代信息技术软件有效使用,广告微课视频的录制,广告教学资源库的建立等四个方面来阐述广告设计专业的信息化教学。

The rapid development of modern information technology is promoting the teaching reform and development of vocational education. In the teaching of advertising design major in vocational colleges,the application of modern teaching means plays an important role in cultivating and improving students' practical ability in teaching design,and information- based teaching is the general trend. From setting up a design of We Chat micro classes,the effective use of modern information technology software,the recording of advertising micro class videos,and the establishment of advertising teaching resource base,this paper tries to expound the information- based teaching of advertising design major.