高校大学生休闲旅游市场发展现状及对策研究

The Current Situation Study of College Students' Tourism Market Development and Solutions

随着近年来教育的普及化,大学生的数量增加,同时大学生的压力也逐渐增大,成为旅游市场中不可忽视的一部分,因此大学生休闲旅游的市场开拓和产品开发显得尤为重要。为了了解大学生旅游市场的现状及存在的问题,文章通过向300位在校大学生发放问卷的方式,对当代高校大学生的出游动机、消费偏好以及出游阻碍因素等进行了分析,结果表明大学生旅游市场潜力巨大,但经济因素和时间因素在很大程度上限制了大学生旅游者的出游,大学生旅游市场还有待进一步挖掘。基于此,提出了大学生旅游市场健康可持续发展的改进对策。

With universal education in recent years,and the increase in the number of college students,college students 'pressure also increase gradually,and college students become a significant part of the tourism market. Therefore,college students' tourism market development and product development are particularly important. In order to understand the current situation of college students' tourist market and the existing problems,through the way of a questionnaire to 300 college students,the contemporary college students' travel motivation,consumer preferences and travel hinder factors are analyzed in the article.The results show that college students' tourism market has a tremendous potential,but the economic factor and time factor,to a great extent,stop the students to travel. College students' tourist market has yet to be further found. Based on this,put forward the improvement solutions for the healthy and sustainable development of college students' tourist market.