基于自主创业的电子商务专业课程设计——以《网店创业》课程为例

Course Design of Electronic Commerce Based on the Self-employment——Taking Starting An Online Business for Example

创业是时代发展的需要。《网店创业》就是以提升学生的创业能力作为主要目标,让学生通过自主学习、互动学习等方式,熟练掌握网店前期策划、网店开设与装修、网店营销与推广、网店客户服务与物流四大模块的知识点。通过实际运营培养经验和能力,掌握创业技能。

Entrepreneurship is the need of the development of the times. Starting An Online Business takes enhancing students' entrepreneurial ability as main objective. Students can master the knowledge of four modules through independent learning and interactive learning. The four modules are online store planning,opening and decoration of online store,marketing and promotion of online store,and customer service and logistics of online store.