浅谈市场营销专业学生的综合素质培养

On Comprehensive Quality Cultivation of Students in Marketing Profession

在市场经济一体化趋势的高速发展下,市场营销在企业的发展中占据着不可动摇的重要地位。这就要求市场营销专业的学生在掌握市场营销学知识的基础上,同时要具备实践能力和职业素质等综合素质。本文对如何培养市场营销学专业学生的综合素质进行了思考,提出了合理的措施,从而为教师更科学、高效地培养学生综合素质提供依据和参考。

With the rapid development of the integration of market economy,marketing plays an unshakable important role in the development of enterprises. It requires students in marketing major to have the knowledge of marketing,practical ability and professional quality. In this paper,it makes thinking on how to cultivate the comprehensive quality of the students majored in marketing and puts forward appropriate measures. Therefore,it provides the basis and reference for the teachers to cultivate students' comprehensive quality more scientifically and efficiently.