基于市场营销课程的“MOOC+翻转课堂”教学模式研究

Research on the Teaching Mode of “MOOC + Flipped Classroom” Based on Marketing Course

随着新媒体时代的不断发展,"MOOC+翻转课堂"在我国教育领域应用也日益广泛。将"MOOC+翻转课堂"的教学模式应用于高校的市场营销相关课程中,对推动市场营销专业的建设,为社会输送市场营销专业的实践性人才起着重要作用。通过市场营销课程"MOOC+翻转课堂"教学时代的来临,"MOOC+翻转课堂"对市场营销专业教学的挑战和市场营销课程"MOOC+翻转课堂"教学模式构建这三个方面对"MOOC+翻转课堂"教学模式进行研究。

With the continuous development of the new media era,'MOOC+Flipped Classroom'has also been widely used in the field of education in China.The teaching model of'MOOC+Flipped Classroom'has been applied to marketing-related courses in colleges and universities,which promotes the construction of marketing majors and transports the practical talents of marketing majors to the society.Through the arrival of the teaching era of'MOOC+Flipped Classroom'in the marketing course,the challenge of'MOOC+Flipped Classroom'to the teaching of marketing majors,and the construction of the teaching model of'MOOC+Flipped Classroom'in the marketing course,the teaching model of'MOOC+Flipped Classroom'is studied.