高职院校文化品牌建设的实践与思考——以广西职业技术学院为例

Practice and Consideration of Cultural Brand Construction in Higher Vocational Colleges——A Case Study of Guangxi Vocational and Technical College

高职院校文化品牌建设是提升高职院校文化内涵、回归职业教育本真、塑造自身软实力的重要途径。广西职业技术学院在实践中形成的以茶为核心的'境育—课育—师育—体育'四育共生的文化品牌建设成果,为当前高职院校文化品牌建设提供了一定的借鉴与参考。反思这一建设成果,高职院校文化品牌建设要突出价值性、延续性、整体性与创造性的统一。

The construction of cultural brand is an important way to enhance the cultural connotation of higher vocational colleges,return to the authenticity of vocational education and shape their own soft power.In practice,Guangxi Vocational and Technical College has formed a'Situation Education-Lesson Education-Teacher Education-Physical Education'centered on the tea.The achievements of cultural brand construction of'four education symbiosis'can provide certain reference for the current cultural brand construction of higher vocational colleges.Reflecting on this construction achievement,the construction of cultural brand in higher vocational colleges should highlight the unity of value,continuity,integrity and creativity.