职业教育的社会关注度如何——基于百度指数的大数据分析

How about the Social Attention to Vocational Education——Large Database Analysis Based on Baidu Index

社会公众对职业教育的重视程度体现着职业教育的社会地位。借助大数据库百度指数平台,以职业教育为搜索关键词,采取定性和定量研究方法,分析社会公众对职业教育的关注度和重视程度。研究发现:社会公众关注度不高,职业教育吸引力不足;全国各省市职业教育社会关注度的空间分布并非完全是随机的,而是表现出相似值之间的空间集聚性;中青年群体是关注职业教育的主流,在地域上呈现不均衡分布状况;社会舆论影响力不足,需加强职业教育的宣传引导。

The public’s attention to vocational education reflects the social status of vocational education.With the help of a large database of Baidu Index,adopting qualitative and quantitative research methods,this paper uses vocational education as the search keyword,and analyses the public’s attention to vocational education.The research finds that the public’s attention is not high and the attraction of vocational education is insufficient;the spatial distribution of the social attention of vocational education in all provinces and cities is not completely random,but showing the spatial agglomeration between similar values;the young and middle-aged groups are the mainstream of vocational education,showing unbalanced geographical distribution;the influence of public opinion is insufficient,so it is necessary to strengthen the propaganda and guidance toward vocational education.