民族旅游地国内游客行为研究及其应用——以广西龙胜各族自治县为例

DOMESTIC VISTOR'S BEHAVIOR RESEARCH AND APPLICATION OF NATIONAL TOURISM DESTINATION——TAKE LONGSHENG AUTONOMOUS COUNTY OF GUANGXI AS AN EXAMPLE

文章以龙胜国内游客行为研究为例对民族旅游地国内游客行为进行研究,通过大量的文案调研和问卷调研,重点分析了龙胜国内游客的人口统计学特征、需求与消费行为、游客的时空分布。在对游客行为的影响因素进行研究的同时,探讨了游客行为研究在市场导向型旅游规划产品设计中的应用。

Taking the domestic visitor's behavior of longsheng Autonomous County as an example, this paper tries to study the domestic visitor's behavior in national tourism destionation. According to the survery and study through a large number of materials and questionaire, this paper especially analyses the demography characteristic,demand and consumption behavior, and the visitor's space-time distribute of demostic visitors in longsheng county .While studying the influence factors to visitor's behavior, the paper also studies the application of visitor's behavior in market-oriented tourism planning and product design.