商业经营中折扣类型及其使用策略的探讨

On Discount Classification and Relative Strategies in Practice

商业经营中的折扣概念有狭义和广义之分,由于折扣经营行为对经营者利益影响程度的不同,使各种折扣方式的差别不同,不同类型折扣方式的特点和使用范围也不同,必须对其进行综合对比分析,才能制定出不同情况下折扣方式选择的策略。

The concept business discount is usually defined in either broad and narrow sense. Because of the different influences of discounting behavior on managers, there are different discout types in practice with different features and scopes. The right discounting strategies in different cases can be only gained by having a comprehensive constrasting analysis.