摘要
两宋时期,商业活动繁荣,为了达到促销的目的,商人们开始利用如下策略:多样的广告宣传;优美的消费环境;完善的优质服务。这些策略对我们今天的市场营销活动仍具有借鉴意义。
During the two Song Dynasties,commerical activities were flourishing,In order to increase sells,businessmen began to use these tacticses:all kinds of advertisements;graceful consuming environments;perfect and high quality services.Nowadays,our mordern market activities can draw much lessons from these tacticses.
出处
《青海民族研究》
2004年第1期67-70,共4页
Qinghai Journal of Ethnology
关键词
促销策略
宋代
商业活动
market tacticses
Song Dynasty
commerical activities
